Henley Public Relations has extensive experience in the deployment of a wide variety of media relations techniques and strategies.

A Communications Audit is undertaken prior to commencing a press relations campaign on behalf of a client. The division examines all aspects of a client's communications for consistency of message and content. Existing company information, brochures, stationery, websites and product literature are all examined to ensure clients present a cohesive image to the media, customers, sales partners and staff.

Company Profiles are researched, drafted and updated as required. The Company Profile presents an overview of the client's business, product details and service offerings together with a relevant business history and profiles of key personnel. An essential resource in providing the media with relevant and current information, this document is particularly useful in giving journalists who are unfamiliar with an organisation an at-a-glance overview.

Press releases are carefully prepared and regularly distributed to a client's target media. News stories can include anything of topical interest to the media - including significant sales and new business wins, senior personnel and dealer appointments, new product announcements, office and factory relocations and financial results. Each press release is produced in different variations tailored to the needs of the trade and technical, national and regional print as well as broadcast media.

Features and Surveys represent the backbone of press relations activity - Henley Public Relations constantly researches forthcoming features and surveys in order to submit information to publications on behalf of its clients. Contact with commissioning editors and feature writers is made well in advance of publication dates to ensure the greatest chance of incorporating client information, stories, product news and opinion into the feature or survey.

Feature articles allow clients the opportunity to establish authority and expertise by commenting in depth on business issues pertinent to an industry. Features are researched, drafted and then placed in targeted publications as exclusive articles, thereby enhancing a client's industry profile and perceived expertise.

Case studies are vital in explaining the application of client's products and services in order to demonstrate how and why products provide a solution to a customer's needs. When accompanied by striking photography, case studies provide an excellent focus on a client's product and its application.

Editor interviews are typically organised around exhibitions, new product launches and executive briefings in order to allow senior client personnel to develop relationships with key media, thereby affording journalists with exclusive access to client news and information.

Press launches, when justified, are organised to announce exceptional business news including revolutionary new products, significant research findings, new offices and business initiatives. Henley Public Relations prides itself on targeting influential media relevant to the client's business audiences and is responsible for all aspects including venue research, audio visual production, media invitations, script writing and stage management.

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For information on how Henley Public Relations can improve your media profile, please contact Linda Tyrrell on +44 (0) 1491 570 970 or by clicking on the icon below.